Airtel- Har Ek Friend Zaruri Hota Hai

This one from Airtel had me humming it to myself the very moment I saw the ad. And the next day, in college, when I rebuked my friend for being so mean, he told me with a fake 'sad pout' 'Har ek friend zaruri hota hai'. Do I need to say more? I just love this one!

Watch the video and sing aloud with the right lyrics! :)

Anchor White Toothpaste TVC – Daant fit toh life hit

All toothpaste ads I can remember have either a dentist telling kids about the importance of strong teeth, a fair n chubby kid complaining of tooth ache, or a distressed mother watching her kids buy ice candy from a street vendor. Breaking through and standing apart from the clutter of these toothpaste ads is the latest TVC of Anchor White Toothpaste.

The TVC shows a young urban newly married woman reading a cook book. She bakes a cake for her hubby and is so happy about it that she starts dancing. It slips off her hand and hits the refrigerator leaving a dent on it and leaves a crack on the floor where it lands. Meanwhile the hubby is home and is already making his way towards the cake. And before she could stop him, he easily bites into the cake much to her astonishment. He even gives her an approving smile!

The hep woman and an average looking husband make for a rather interesting cast. The story is exaggerated and that’s where its appeal lies. The remixed ‘Javaan hai muhabbat, haseen hai samaa’ background score is one you would love to hum (I can’t seem to stop humming it). The makers of the ad have kept away from all things that suggest ‘toothpaste’. Precisely, white coats, clean-shaven dentist dads, salwar or saree clad moms, ugly keetanus and cute children.

The Voice over at the end, ‘Daant fit toh life hit’ is as neat as it can get. Good Ad, without doubt!

Bingo Red Chilly - TV Ad

Ads remembered for long are the ones which are very good or very bad. There is nothing in-between. But there is another category of ads which are hard to forget- The bizarre ones. And Bingo, be it mad angles or glad bangles or whatever (phew!) has ads that are so wacky that you come to associate the brand with fun, spunk, spice, madness and masti!

The latest one is the Red Chilly flavoured Bingo. The ad shows a guy and a girl, both standing on balconies of their houses, opposite to each other, communicating in a lovey-dovey sign language. The girl is apparently upset with the guy for not coming to the balcony on time and he is trying to woo her. Though the sign language lets the viewers comprehend each word of their sweet nothings, the ad makers have gone a step ahead by playing a song in the background with funny, mushy lyrics which explains what they are saying to each other.
Here are the lyrics of the almost senseless song...

Day and night I am waiting, waiting...
Are you asking for a beating?
Under your love I am fainting, fainting,
but if you die you'll make me cry,
your naughty thoughts make me shy!

When the guy asks her a kiss the girl tells him that she feels shy (the funny song is still there in the background and the female voice just sang, ‘Your naughty, thoughts make me shy’ lol!) but then she throws him a flying kiss and he catches it. Everything was hunky-dory until he puts the kiss into the breast pocket of his shirt. Suddenly his pocket is on fire and he has a flabbergasted look. So does the girl.

Any guesses why it was on fire? No points of course! She was having bingo-red chilly flavour, just before she threw him the kiss!

The message is clear, the new flavour is red, hot and spicy and yes, Bingo is as crazy as ever. To say the least, that is. The ad like all other Bingo ads has an uncanny appeal and you won't (rather can't) forget it easily. For a product like chips, which we keep munching with no worries in the world, this crazy strategy really works.

It seems like Bingo has a lot of other wild ideas in their kitty. Bring them on!